When: April 18-20, 2023
Where: Caesars Forum, Las Vegas, Nevada
The Water Quality Association is the leading voice of the residential, commercial, industrial, and small community water treatment industry, representing more than 2,500 manufacturers, suppliers, and dealers worldwide. The 2023 version of its annual gathering, the WQA Convention and Exposition, is being held April 18 through 20 in a brand-new venue, the Caesars Forum in Las Vegas, Nevada. In addition to the traditional event programming, this year’s convention will include the sixth annual WQA Business Boot Camp, the new PFAS Symposium, and the RO Sizing Workshop—all events of unique interest to water treatment professionals.
KEEPING UP WITH THE TIMES
The WQA Convention and Exposition provides valuable education sessions, from the latest updates on lead and PFAS to instructive business operations training sessions on how to manage through chaotic times. Network with industry peers, learn from the pros.
The WQA Convention and Exposition brings together the people who matter—dealers, manufacturers, suppliers, consultants, and others who want to meet people at all levels of water treatment. The expansive exhibit floor features companies from across the nation and around the globe. This is attendees’ chance to share their stories and learn from those whose experience and expertise will prove invaluable to success.
CONNECT AND LEARN FROM THE BEST
At the WQA Convention and Exposition, attendees can choose from more than thirty hours of education sessions and an exhibit floor filled with the latest technology as they rub shoulders with the best minds in the water treatment industry, meet new friends, and renew old acquaintances.
Also, WQA’s Business Boot Camp gives attendee’s exclusive, intensive, personal training to help seize the momentum with new marketing and financial tools. WQA’s Business Boot Camp is a day set aside for dealers to step away from working in their business to work on their business. Attendees will have access to rich interactive content focused on marketing and finance, learn critical business skills they can use upon their return to work, and hear from experts in the field while learning from those in the trenches.
BUSINESS BOOT CAMP: UP CLOSE
The WQA Convention and Exposition offers four different courses, each zeroed in on a specific aspect of business success.
- Boosting Your Business with High Standards: Want to take your business to the next level without purchasing any new equipment, hiring additional staff, or launching a new marketing campaign? Develop high ethical standards that customers can trust. By learning, applying, and promoting WQA’s Code of Ethics, member companies stand out from the competition simply by always doing the right thing.
- Comprehensive Marketing: Are you missing the big picture? Don’t let the array of social media tools and advanced marketing technology distract you from the tried and true: A fundamental approach to marketing drives impact and aligns your team. This session will detail how owners, sales representatives, and everyone in between can work together to build a marketing plan that informs your community that you are their resource for better water.
- Marketing Benchmarks: When companies set and track marketing benchmarks, they too often focus on symptoms instead of underlying challenges. This session will teach you what to measure, how to measure, and how to use that information to make strategic decisions to maximize your return on investment. Do you know how many leads are coming in, where they are coming from and what happens to them? What is your cost per lead? The answers may surprise you.
- Financial Data Points: Is your money working for you? The measure of a company’s health is found in its financial data. This session will detail the top financial data points that every business should use to guide the profitability and future of their business. Whether you are the owner or office manager or even if you outsource your accounting needs, you must understand how the process works. No one should be in the dark regarding the finances of their business.
These intensive sessions could be the first step to launching the next wave of water treatment pioneers. Attendees will want to make the most of each.
MODERN PUMPING TODAY, March 2023
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