Amid changing talks of tariffs and uncertainty facing international supply chains, more domestic manufacturers are exploring the option of bring their production processes back from overseas, commonly called “reshoring.” Below, Michelle Abdow, president and CEO of Market Mentors and a recognized leader in reaching industrial customers, shares her take on where the industry is headed and how reshoring can become a sales advantage as much as it is a fiscal strategy.
MPT: Why is reshoring a popular idea for today’s industrial sector?
Michelle Abdow: Across the pump, fluid handling, and industrial manufacturing sectors, reshoring has become one of the most significant shifts influencing operations and supply chain strategy. But while many companies have invested heavily in expanding or returning production to the United States, fewer have recognized its full marketing potential.
Reshoring is not just a supply chain decision; it’s a brand strategy. Increasingly, it’s a sales strategy, too.
As procurement teams prepare budgets and finalize supplier lists for 2026, the demand for reliable, domestic partners is growing. Engineering firms, OEMs, industrial distributors, wastewater treatment facilities and energy-sector buyers are all prioritizing U.S.-based suppliers that can deliver stability, shorter lead times and compliance confidence.
For pump and equipment manufacturers, this creates a powerful opportunity: elevate your reshoring story as a core differentiator.
MPT: How does reshoring stress an advantage in the minds of industrial consumers?
Michelle Abdow: Domestic operations directly address the biggest concerns facing today’s industrial buyers: supply chain stability and reduced risk. predictable lead times and responsive service, higher quality assurance from closer oversight, easier compliance with industry and government standards, and reduced transportation delays and costs.
By clearly connecting reshoring to these buyer priorities, pump and equipment manufacturers can position themselves as strategic long-term partners, not just vendors.
From engineers to plant managers, industrial buyers want confidence in the partners who support their systems and processes. Reshoring provides that confidence, but they will only know about it if it’s communicated effectively.
MPT: How can manufacturers turn domestic capacity into a compelling brand story?
Michelle Abdow: First, make “made in America” central to your messaging. Review your website, data sheets, sell sheets, trade show booth and rep materials. Is your U.S.-based production clearly showcased? Or does it get overshadowed by technical details? Elevating domestic capability strengthens your competitive position.
Next, quantify the business advantage. Buyers want evidence, not general statements. Therefore, show how domestic manufacturing enables faster delivery, more reliable inventory. tighter tolerances, higher performance consistency, and superior customer support. The pump industry, in particular, depends on uptime and process reliability. Quantified advantages resonate most effectively.
Also, use third-party proof by leaning on products tests, case studies, certifications, ISO standards, testimonials, distributor feedback and successful reshoring outcomes. Objective validation builds trust quickly.
Lastly, connect reshoring to broader industry values. Domestic production aligns with top emerging priorities in the pump and industrial sectors, such as sustainability and lower emissions, regional job creation, reduced transportation impact, and stronger support networks for maintenance and parts. These values matter to procurement and engineering teams and the end users they serve.
MPT: What would you emphasize for companies considering reshoring?
Michelle Abdow: The bottom line: For pump and industrial manufacturers, reshoring offers more than improved operations. It is a defining competitive advantage. As procurement teams finalize 2026 plans, manufacturers with U.S.-based production are presented an important opportunity to strengthen buyer trust, differentiate value, and secure long-term partnerships. But remember, success depends on visibility. Don’t let your domestic capability sit in the background. Make it part of your story and your strategy.