NovaTech announces the appointment of Conrad Oakey as their chief executive officer. Oakey, who originally joined NovaTech in 2000, includes among his many accomplishments consolidating the management of the two business units (power and process automation), simplifying online ordering and customer support, as well as continuing to improve the functionality and ease-of-implementation of the company’s three product lines.
In his previous role as vice president of strategy and communications, Oakey focused on web technologies, search engine optimization, and other digital marketing strategies while tracking or managing multiple high-level change initiatives within the organization. He continues to drive the digitization of internal information and work processes to increase responsiveness to customer needs.
During the pandemic, he successfully shifted NovaTech’s communications by introducing weekly educational product webinars for their power business customers and adopting real-time web-based collaborations to support process division customers during installations. These innovations helped keep NovaTech engaged with their customers during a period when they could not visit them in person.
As CEO, Oakey has a priority meeting with NovaTech’s customers as markets begin to open up. “I want to make sure I spend as much time meeting with customers and advocating for them within our organization as possible,” says Oakey.